—Karoo 2
Hammerhead

—Sunrun
Sales App

↳Building the World's Best Cycling Computer website

↳Consumer product design for the country’s number-one solar company.

Hammerhead.io ~
New York City, NY
2020

AKQA ~
New York City, NY
2023

Role ~
Lead Visual Designer, and Art Director.

Role ~
Associate Design Director

UX / Interface Design
Responsive Design
Design Direction

UX / Interface Design
Design Direction
Brand Vision

In shaping the future of clean energy living, the AKQA New York team was tasked with a mission to develop a Sunrun Sales Application. This robust tool empowers reps to better serve and understand solar customers, optimizing operational efficiency. By enabling sales force channel partners to unlock new opportunities and reduce attrition, the application contributes to a stronger bottom line.

I collaborated with a cross-functional team comprising skilled UX and interface designers, creative directors, product managers, and strategists. This involved weekly collaboration with client leadership, addressing immediate tasks related to potential features, brand vision, art direction, interaction design, and ultimately, facilitating design hand-off.

In shaping the future of clean energy living, the AKQA New York team was tasked with a mission to develop a Sunrun Sales Application. This robust tool empowers reps to better serve and understand solar customers, optimizing operational efficiency. By enabling sales force channel partners to unlock new opportunities and reduce attrition, the application contributes to a stronger bottom line.

I collaborated with a cross-functional team comprising skilled UX and interface designers, creative directors, product managers, and strategists. This involved weekly collaboration with client leadership, addressing immediate tasks related to potential features, brand vision, art direction, interaction design, and ultimately, facilitating design hand-off.

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Some stats

2023 Net worth

8m

$1.2b

Hammerhead is acquired by SRAM, after Karoo 2 launch

(ARR) Annual Recurring Revenue

12h

33k

Karoo 2 pre-sale sold out
before launch

18m

33%

Brand recognition went from 1% to 38%

Storage attachment
rates reached in Q3

© 2023 Ricardo Portocarrero  Visual Designer — Product and interface design

© 2023 ARPEGG 

 Visual Designer —
Product and interface design

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