—Chopt Creative
Salad Co.
Chopt Creative
Salad Co.
↳Reimagining mobile ordering for a high-growth QSR brand
Reimagining mobile ordering for a high-growth QSR brand
Y Media Labs ~
Redwood City, CA
2022
Y Media Labs ~
Redwood City, CA
2022
Role ~
Senior Product Designer, Visual Designer, and Art Director.
Role ~
Senior Product Designer, Visual Designer, and Art Director.
UX / Interface Design
Mobile App Design
E-commerce
UX / Interface Design
Mobile App Design
E-commerce
The Design Team ~
Eric Pier
Jake Pomper
Design Team ~
Eric Pier
Jake Pomper
AJ Ortillo
Jasmyne Miller
AJ Ortillo
Jasmyne Miller
Chopt wanted its digital experience to live up to the premium quality of its food, while still matching the speed and convenience of the in-store experience. To elevate the CX the goal was to improve essential features like item customization and reordering while introducing new, helpful features like Apple Pay and Google Pay.
The team also explored the visual rebrand of the app, with a new art direction inspired by the Chopt mission to bring creativity and great taste to healthy eating.
Chopt wanted its digital experience to live up to the premium quality of its food, while still matching the speed and convenience of the in-store experience. To elevate the CX the goal was to improve essential features like item customization and reordering while introducing new, helpful features like Apple Pay and Google Pay.
The team also explored the visual rebrand of the app, with a new art direction inspired by the Chopt mission to bring creativity and great taste to healthy eating.
Some Stats
37%
37%
Increase in reorders
Increase in reorders
4.8
4.8
Play Store rating
75%
75%
Reduction in
support requests
Reduction in
support requests
