—YETI Bags
—YETI Bags
↳Launching a stellar brand into a new product category
↳Launching a stellar brand into a new product category
Y Media Labs ~
Redwood City, CA
2021
Y Media Labs ~
Redwood City, CA
2021
Role ~
Senior Product Designer, Visual Designer, and Art Director.
Role ~
Senior Product Designer, Visual Designer, and Art Director.
UX / Interface Design
Responsive Website
E-commerce
UX / Interface Design
Responsive Website
E-commerce
Working cross-functionally, the YML and YETI teams built both a new bags-focused product and the foundation for a scalable design system, maximizing YETI's global e-commerce experience.
Harmonizing narrative and e-commerce, while pushing the boundaries with dynamic motion and immersive design, the collaborative team swiftly and expansively brought the vision to life. From pitch to launch, the teams completed the work in eight short weeks.
Working cross-functionally, the YML and YETI teams built both a new bags-focused product and the foundation for a scalable design system, maximizing YETI's global e-commerce experience.
Harmonizing narrative and e-commerce, while pushing the boundaries with dynamic motion and immersive design, the collaborative team swiftly and expansively brought the vision to life. From pitch to launch, the teams completed the work in eight short weeks.
Some Stats
8
8
Weeks from pitch to launch
Weeks from pitch to launch
1
1
Day sold out online launch
Day sold out online launch
$6b
$6b
Current company valuation
Current company valuation
